December 15, 2022

Data privacy for businesses: The right step to safeguard consumers, brand integrity

Post COVID19, the shift from an office-centric work environment to a home-based or hybrid set-up has brought forth many changes to work culture. One such change — an imperative, timely one — is a greater focus on ensuring data privacy and cybersecurity protection.

Previously, we could rely on office computers and laptops, as well as internet servers, to be effectively protected. Sophisticated software at the workplace would rule out the possibility of encountering phishing campaigns, and we would be warned against dangerous links and files.

Today, at times, wfh situations make us reliant on home-based internet connections where the data traffic flow is not as controlled. Employees have responded responsibly to this change by keeping an eye out for unknown websites and content, being careful with important credentials and details, and seeking out IT professionals’ support when needed.

Data privacy for businesses

AM International recognises the significance of data privacy for businesses, as well as customers. More and more organizations are adopting AI, cloud computing and other cutting-edge technology to optimize and increase productivity; the result is that our relationship with data is deepening.

There are many advantages to adopting cybersecurity measures, whether it is ensuring business continuity or complying with regulations. It results in fewer breaches, prevents loss of revenue and could even give an organization a competitive advantage. Privacy and security are especially key for businesses who share and exchange data with other organizations.

Simple steps like maintaining reliable backups and consistent procedures can ensure that neither hackers nor internal human error will cause any corruption across the lifecycle of data. Data integrity is the accuracy and reliability of stored information. At AM International, this is a goal that all stakeholders work towards.

Organizations can step up by investing in encryption, data masking and automating processes like audits. They can raise awareness among employees about not just password confidentiality, but also aspects like software updates and using shared devices like printers. Additionally, they can put in place measures like detection technologies and vulnerability analysis.

Data privacy for businesses

To build more secure work environments and greater levels of consumer confidence, leaders in organizations should make fortifying the digital architecture a priority. In the long term, consumers, suppliers and investors will put more faith and good will into businesses that take all precautions.

At AM International, we ensure that the collection, storage and usage of all data is done under careful supervision and with sensitivity. Our business approach highlights not just consumer satisfaction, but also consumer safety and ethics.